How often do you end up with a bathroom cupboard full of products either half used or even worse, never opened? Buying skincare products seems like a complicated business these days with so many products on offer and the lure of that magical cream in a jar sometimes gets the better of us. I’ve been there too. But really, is more better?
I realise some of you may have a real love affair with beauty products which makes it easy to get caught up wanting more. Another eye cream or facial mask with the latest buzz word ingredients in the hope that it may be better or more effective than the last.
What if I told you there was a feel good factor around simplifying your skincare routine and that less really is more when it comes to your own skin health.
I know you may not all agree but I believe there is value in the LESS IS MORE approach to life and even when it comes to beauty. Unfortunately, it’s not what the beauty industry would have you to believe or want.
The light bulb moment for me came about when I realised all the wastage and money I was spending that came about from me buying into my need for yet another product to add to my bathroom shelf. This started in my twenties as I tried lots of natural brands trying to find the perfect product.
Since then I have changed my ways and am now very selective when buying skincare products. Being a skincare formulator and creator by nature I can still be tempted to make up just one more potion but of course, it’s all in the name of research for my tribe.
The benefits of a Less is More approach to skincare:
Today I try to take a minimalist approach in other areas of my life. I’ve become more aware around my purchasing decisions and how they align with my own values. It’s actually quite liberating taking ownership of your purchasing decisions. There are still the odd slip ups and impulse buys.
I challenge you when being confronted with the urge to add yet another skincare product to your bathroom cabinet. Resist and ask yourself do I really need it?
Who doesn’t want to create more space and ease in their life?
Nicki Hanning is the founder, chief skin alchemist & dreamer of True certified organic skincare based in Wanaka, New Zealand. She is a holistic therapist, natural skincare formulator and mother of 2 who has lived and breathed health and wellness for the past 20 years. She is passionate about empowering women with the knowledge to make self care a part of their everyday.
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